In 2009 I had the good fortune to join my good friends and colleagues Shara Karasic, Jennifer Sly, and Gcina Dube in Swaziland, Africa to provide social media marketing and video production in support of YouthAssets, an international non-profit organization that uses ...
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If you produce YouTube videos to promote your business or brand, you’re most likely asking yourself, “how can I get more video views on YouTube?”
This is a good question to ask, considering that 48 hours (yes, hours!) of video content are ...
Samasource is a 501(c)(3) nonprofit that connects people living in poverty to work via the Internet. For the 3rd year in a row, we are honored to support Samasource as a video production in-kind sponsor in support of Samasource’s Gala, an annual ...
read moreIt’s always helpful to analyze successful viral campaigns to understand the common characteristics shared by viral media. In my previous post, How To Produce A Viral Video | Tips From “Playable Angry Birds Birthday Cake”, I mentioned some insights gained from watching a recent ...
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Over the past several months we’ve seen a number of viral videos spread like wildfire around the web that have directly or not-so-directly featured product placements of well-known brands. Lady Gaga’s recent “Telephone” music video, for example, featured appearances by over nine ...
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I’m always on the look-out for examples of good marketing using video to give me ideas and insights on how I can make my own videos better.
The advertisements I like the most are the ones that make me think, have a ...
In June I had the good fortune to take part in the first technology unconference in Swaziland, Africa: BarCamp Swaziland. Organized by YouthAssets, an international organization that uses mobile technology to empower youth head-of-households, BarCamp Swaziland provided local tech practitioners and tech ...
read moreTonight I went to a film screening of the Academy Award nominated documentary film, “Trouble the Water”. This film is a true story of a New Orleans couple, Kimberly Rivers Roberts and her husband Scott Roberts, who capture with a home camcorder ...
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In San Francisco last week, I had the opportunity to attend Social Media: The Marketing Summit. This two-day event focused on how companies can incorporate social media into online marketing efforts to engage customers, build brand awareness, and drive product sales. ...
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