katrinah.com | Our YouthAssets Swaziland Photo Is Featured in TechSoup’s Storytelling Challenge

Posted December 15th, 2011 by katrinah with No Comments

In 2009 I had the good fortune to join my good friends and colleagues Shara Karasic, Jennifer Sly, and Gcina Dube in Swaziland, Africa to provide social media marketing and video production in support of YouthAssets, an international non-profit organization that uses ...

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How To Get More Video Views On YouTube?

Posted November 9th, 2011 by katrinah with No Comments

If you produce YouTube videos to promote your business or brand, you’re most likely asking yourself, “how can I get more video views on YouTube?”
This is a good question to ask, considering that 48 hours (yes, hours!) of video content are ...

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Proud To Be A Video Sponsor Of Samasource’s Gala For 3rd Year In A Row | katrinah.com

Posted November 5th, 2011 by katrinah with No Comments

Samasource is a 501(c)(3) nonprofit that connects people living in poverty to work via the Internet. For the 3rd year in a row, we are honored to support Samasource as a video production in-kind sponsor in support of Samasource’s Gala, an annual ...

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Branded Viral Campaigns: Volkswagen. TAP Portugal. T-Mobile. Dove. (and of course, Old Spice.)

Posted March 1st, 2011 by katrinah with No Comments

It’s always helpful to analyze successful viral campaigns to understand the common characteristics shared by viral media. In my previous post, How To Produce A Viral Video | Tips From “Playable Angry Birds Birthday Cake”, I mentioned some insights gained from watching a recent ...

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Branded Entertainment: A Clever Way To Market Products

Posted August 8th, 2010 by katrinah with No Comments

Over the past several months we’ve seen a number of viral videos spread like wildfire around the web that have directly or not-so-directly featured product placements of well-known brands. Lady Gaga’s recent “Telephone” music video, for example, featured appearances by over nine ...

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How Can Web Video Promote A Brand? National Geographic’s “Live Curious” Campaign

Posted February 10th, 2010 by katrinah with No Comments

I’m always on the look-out for examples of good marketing using video to give me ideas and insights on how I can make my own videos better.
The advertisements I like the most are the ones that make me think, have a ...

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BarCamp Swaziland: An Ad-Hoc Technology Unconference In Swaziland, Southern Africa

Posted July 10th, 2009 by katrinah with No Comments

In June I had the good fortune to take part in the first technology unconference in Swaziland, Africa: BarCamp Swaziland. Organized by YouthAssets, an international organization that uses mobile technology to empower youth head-of-households, BarCamp Swaziland provided local tech practitioners and tech ...

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Trouble the Water: A Film About Hurricane Katrina & Poverty in America

Posted February 4th, 2009 by katrinah with No Comments

Tonight I went to a film screening of the Academy Award nominated documentary film, “Trouble the Water”. This film is a true story of a New Orleans couple, Kimberly Rivers Roberts and her husband Scott Roberts, who capture with a home camcorder ...

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Tell Your Story With Video

Posted October 7th, 2008 by katrinah with No Comments

In San Francisco last week, I had the opportunity to attend Social Media: The Marketing Summit. This two-day event focused on how companies can incorporate social media into online marketing efforts to engage customers, build brand awareness, and drive product sales. ...

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