How Can Leveraging Emerging Technology Benefit Brands? Earned Media.

Posted April 21st, 2011 by katrinah with No Comments

As a digital strategist, I am always on the lookout for new technologies and platforms that may help my work in internet marketing with clients.
While it is true that not all platforms may be relevant for all businesses, there is something to ...

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Foodspotting Holiday Giving Campaign Raises Funds For Heifer International | #awesome!

Posted December 8th, 2010 by katrinah with No Comments

I’ve recently become a huge fan of Foodspotting, a location-based iPhone mobile app that provides a visual guide to good food and where to find it. The Foodspotting app incorporates check-in features, a gaming point system, social currency (badges, titles, & credibility), ...

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Website Redesign: 3 Important Things To Consider

Posted October 9th, 2010 by katrinah with No Comments

Good web design matters. After all, it’s the first impression of your company or organization that visitors get when they visit your site. If the design is unattractive, difficult to navigate, or unprofessional, visitors are likely to leave quickly, bounce off your ...

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Social Media Marketing Strategy 101

Posted September 1st, 2010 by katrinah with No Comments

Step 1: Why Do You Need A Social Media Strategy? — A Travel Analogy Before beginning anything, it’s important to have a plan. Since I love to travel, the best way for me to think about this is to consider what happens when ...

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Why Is Social Media Important To SEO? LINKS.

Posted January 22nd, 2009 by katrinah with No Comments

I attended a fantastic event last night organized by Social Media Club during which three key speakers, Jose Nuñez of HiRank, Daniel Riveong of Emergence Media and e-Storm, and Brent Csutoras shared key insights on the convergence of SEO and Social Media. ...

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How To Successfully Engage in Social Media

Posted July 31st, 2008 by katrinah with No Comments

At a recent Girls in Tech event a couple of weeks ago, Charlene Li, VP of Forrester Research talked about the new book she co-authored with Josh Bernoff, “Groundswell: winning in a world transformed by social technologies“. I highly recommend “Groundswell”: it ...

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