How To Raise Brand Awareness Of Your Business Page On Facebook & Increase Fans?

Posted November 15th, 2011 by katrinah with No Comments

Hello lovely visitors! There’s a great feature on Facebook that helps you to increase fans and raise brand awareness of your business page on Facebook. This feature is often overlooked so I thought it would be a good idea to call attention ...

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New Report: 50% of Small Business Owners Gain New Customers Through Social Media

Posted November 10th, 2011 by katrinah with No Comments



How are small business owners using social media? Does social media work for small businesses? Is spending time on Facebook, Twitter, and LinkedIn a good investment of time for small businesses?
I just read a great report highlighting data compiled by Zoomerang and Mediabistro ...

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How To Get More Video Views On YouTube?

Posted November 9th, 2011 by katrinah with No Comments

If you produce YouTube videos to promote your business or brand, you’re most likely asking yourself, “how can I get more video views on YouTube?”
This is a good question to ask, considering that 48 hours (yes, hours!) of video content are ...

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How Can Leveraging Emerging Technology Benefit Brands? Earned Media.

Posted April 21st, 2011 by katrinah with No Comments

As a digital strategist, I am always on the lookout for new technologies and platforms that may help my work in internet marketing with clients.
While it is true that not all platforms may be relevant for all businesses, there is something to ...

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What’s More Important Than Your Social Media Strategy? Customer Happiness.

Posted April 14th, 2011 by katrinah with No Comments

I know I am not alone when I say that it can be challenging to keep up-to-date with all the latest research, trends, blogs, and data emanating from our big wide world of social media marketing. That’s why today I want to ...

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Top Social Media ROI Metrics: Conversions & Revenue

Posted April 11th, 2011 by katrinah with No Comments

When it comes to the most important social media marketing metric in the minds of marketing executives, site traffic remains in the top spot for 2011, according to a recent study by Bazaarvoice and The CMO Club.
However, an interesting shift has taken ...

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Why A Mobile Optimized Site & Blogging Are Critical For Business

Posted April 3rd, 2011 by katrinah with No Comments

I just watched a fantastic presentation from HubSpot that reveals the impact of social web marketing on business. The data is quite impressive, so I thought I would share it here.
If you are too busy to add blogging to your business to-do ...

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Branded Viral Campaigns: Volkswagen. TAP Portugal. T-Mobile. Dove. (and of course, Old Spice.)

Posted March 1st, 2011 by katrinah with No Comments

It’s always helpful to analyze successful viral campaigns to understand the common characteristics shared by viral media. In my previous post, How To Produce A Viral Video | Tips From “Playable Angry Birds Birthday Cake”, I mentioned some insights gained from watching a recent ...

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What Can Mobile iPhone App Developers Learn From The Success of Tap Tap Revenge 3?

Posted December 10th, 2010 by katrinah with No Comments

One of my all-time favorite mobile iPhone apps, Tap Tap Revenge 3 (TTR3), was just featured in Apple’s year-end list as one of the  “Top 10 Free iPhone Apps of 2010″. Way to go, Apple; and big congratulations to the Tapulous team, ...

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Foodspotting Holiday Giving Campaign Raises Funds For Heifer International | #awesome!

Posted December 8th, 2010 by katrinah with No Comments

I’ve recently become a huge fan of Foodspotting, a location-based iPhone mobile app that provides a visual guide to good food and where to find it. The Foodspotting app incorporates check-in features, a gaming point system, social currency (badges, titles, & credibility), ...

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