How To Measure Social Media ROI?

Posted April 12th, 2011 by katrinah with No Comments

In my previous post, “Top Social Media ROI Metrics: Conversions & Revenue”, I shared the results of a recent research study conducted by Bazaarvoice and The CMO Club that reveals a shift from engagement metrics to revenue and conversions as priority metrics ...

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How To Measure Website Goals Using Google Analytics?

Posted June 11th, 2010 by katrinah with No Comments

In order to understand how well your search engine optimizations (SEO) and social media marketing strategies are working, it’s important to measure the results. One of the key metrics to track are website conversions, which include any activity that a visitor completes ...

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