Client Site Launch: AkiliDada.org, Leadership Incubator Investing In Young African Women

Posted December 16th, 2011 by katrinah with No Comments

Hello Friends! We’re excited to announce the site launch of one of our clients, AkiliDada.org!
Akili Dada is a leadership incubator investing in brilliant, young African women leading social change. Through a combination of leadership training, mentorship, and scholarship programs, Akili Dada ...

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Social Media Marketing Strategy 101

Posted September 1st, 2010 by katrinah with No Comments

Step 1: Why Do You Need A Social Media Strategy? — A Travel Analogy Before beginning anything, it’s important to have a plan. Since I love to travel, the best way for me to think about this is to consider what happens when ...

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How Does Brooklyn Museum of Art Use Social Media To Engage & Attract Audiences?

Posted July 7th, 2010 by katrinah with No Comments

I just read a great post by Chris Cameron over at Read Write Web, about how digital media helps arts organizations to attract new audiences. I highly recommend reading that post, as it provides helpful ideas on how how YouTube, iTunes, and crowdsourcing ...

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How To Measure Website Goals Using Google Analytics?

Posted June 11th, 2010 by katrinah with No Comments

In order to understand how well your search engine optimizations (SEO) and social media marketing strategies are working, it’s important to measure the results. One of the key metrics to track are website conversions, which include any activity that a visitor completes ...

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What Is The Difference Between SEO & SMM?

Posted April 5th, 2010 by katrinah with No Comments

It can be confusing to sort out how social media marketing (SMM) relates to search engine optimization (SEO). What is SEO and SMM, how do they relate to one another, and how are they different?
Internet Marketing Strategies Defined: According to Wikipedia,
Search Engine Optimization ...

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How Can Web Video Promote A Brand? National Geographic’s “Live Curious” Campaign

Posted February 10th, 2010 by katrinah with No Comments

I’m always on the look-out for examples of good marketing using video to give me ideas and insights on how I can make my own videos better.
The advertisements I like the most are the ones that make me think, have a ...

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Why Is Social Media Important To SEO? LINKS.

Posted January 22nd, 2009 by katrinah with No Comments

I attended a fantastic event last night organized by Social Media Club during which three key speakers, Jose Nuñez of HiRank, Daniel Riveong of Emergence Media and e-Storm, and Brent Csutoras shared key insights on the convergence of SEO and Social Media. ...

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Tell Your Story With Video

Posted October 7th, 2008 by katrinah with No Comments

In San Francisco last week, I had the opportunity to attend Social Media: The Marketing Summit. This two-day event focused on how companies can incorporate social media into online marketing efforts to engage customers, build brand awareness, and drive product sales. ...

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