New Report: 50% of Small Business Owners Gain New Customers Through Social Media

Posted November 10th, 2011 by katrinah with No Comments



How are small business owners using social media? Does social media work for small businesses? Is spending time on Facebook, Twitter, and LinkedIn a good investment of time for small businesses?
I just read a great report highlighting data compiled by Zoomerang and Mediabistro ...

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Top Social Media ROI Metrics: Conversions & Revenue

Posted April 11th, 2011 by katrinah with No Comments

When it comes to the most important social media marketing metric in the minds of marketing executives, site traffic remains in the top spot for 2011, according to a recent study by Bazaarvoice and The CMO Club.
However, an interesting shift has taken ...

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Why A Mobile Optimized Site & Blogging Are Critical For Business

Posted April 3rd, 2011 by katrinah with No Comments

I just watched a fantastic presentation from HubSpot that reveals the impact of social web marketing on business. The data is quite impressive, so I thought I would share it here.
If you are too busy to add blogging to your business to-do ...

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How To Measure Website Goals Using Google Analytics?

Posted June 11th, 2010 by katrinah with No Comments

In order to understand how well your search engine optimizations (SEO) and social media marketing strategies are working, it’s important to measure the results. One of the key metrics to track are website conversions, which include any activity that a visitor completes ...

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