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How can blogs, social networks like Facebook, Twitter, LinkedIn, and Google+, and video platforms like YouTube boost your business?
With over 800 million active users, Facebook is one of the best ways for small business owners to promote their business online, drive traffic to their website, and turn online visitors into leads and customers.
To be effective with Facebook marketing, however, it takes more than simply creating a Facebook page and posting status updates or links. First, like anything, it’s important to have a plan. Questions to ask yourself include, “What do I want to achieve on Facebook? What are my goals? Who would I like to reach? Who needs or wants my products and services?”, etc.
With your plan in hand, there are a host of tactics you can employ to help you increase your fan base, spark engagement, and most importantly, convert fans and visitors to your page into leads and potential customers. Posting photos, videos, and quotes, asking questions, tagging other pages, setting up your page so that it is optimized for search engines, utilizing the space provided for your profile photo, featuring calls to action on your page, and creating a custom landing tab are just a number of proven ways to engage fans, extend the reach of your brand, and increase leads and customers.
Do you run a small business or non-profit organization and want to get up-to-speed fast on the ins and outs of Facebook? Are you short on time and want to optimize your Facebook page without spending hours trying to figure it out? Want to build a community that makes sense for your business (and brings you new customers) in the most efficient timeframe?
If you answered “yes” to any of these questions, contact me for a free consultation to talk about how I can help you: katrinah [at] katrinah [dot] com. For a sample of businesses, non-profit organizations, and start-ups I have worked with, please see: clients.
