If you produce YouTube videos to promote your business or brand, you’re most likely asking yourself, “how can I get more video views on YouTube?”
This is a good question to ask, considering that 48 hours (yes, hours!) of video content are ...
Do you have a local business with a physical location presence? Want to give your business an edge and rank higher in Google search results for your business’ keywords? Of course you do, right!?
Great news: if you have not yet submitted your ...
I know I am not alone when I say that it can be challenging to keep up-to-date with all the latest research, trends, blogs, and data emanating from our big wide world of social media marketing. That’s why today I want to ...
read more“Your culture is your brand. Customer service shouldn’t just be a department, it should be the entire company.” – Tony Hsieh, Founder and CEO at Zappos When it comes to shoes, the first site that comes to mind is Zappos, the remarkable online shoe ...
read more
In my previous post, “Top Social Media ROI Metrics: Conversions & Revenue”, I shared the results of a recent research study conducted by Bazaarvoice and The CMO Club that reveals a shift from engagement metrics to revenue and conversions as priority metrics ...
read more
When it comes to the most important social media marketing metric in the minds of marketing executives, site traffic remains in the top spot for 2011, according to a recent study by Bazaarvoice and The CMO Club.
However, an interesting shift has taken ...
I just watched a fantastic presentation from HubSpot that reveals the impact of social web marketing on business. The data is quite impressive, so I thought I would share it here.
If you are too busy to add blogging to your business to-do ...
We all know that it is essential to identify clear metrics that measure the effectiveness of our social media campaigns. This data helps us to make informed decisions regarding whether we are on track to meet our goals or whether we need ...
read moreIn a previous post, “How To Get Your iPhone App Discovered?”, I mentioned a number of great insights gained when I joined the Appolicious team at AppNation. The event, a first of its kind, global conference focused on the monetization of the ...
read more
I’ve recently become a huge fan of Foodspotting, a location-based iPhone mobile app that provides a visual guide to good food and where to find it. The Foodspotting app incorporates check-in features, a gaming point system, social currency (badges, titles, & credibility), ...
read more
