What Tools Help Measure Effectiveness Of Social Media Marketing Efforts?
Depending on your web marketing objectives, the way you measure the effectiveness of your social media marketing strategy will vary. Below are a number of services that can help you to measure the success of your initiatives and efforts in social media:
- Google Analytics – tracks unique visitors; enables users to set up goals and track goal conversions
- Feedburner – track site/blog subscriber trends
- Yahoo Site Explorer – track the number of incoming links to a site/post
- Twitalyzer – tracks key performance indicators in Twitter including: influence, clout, and impact.
- Post Rank – measures audience engagement with each story. If your site is powered by WordPress, here is a great PostRank plug-in.
- Facebook Insights – provides analytics about fan demographics and activity (comments, wall posts, and “likes”).
- YouTube Insights – provides analytics for your online videos on YouTube
– Klout – Klout tracks the impact of your opinions, links and recommendations across your social graph. Klout measures influence and provides context around who a person influences and the specific topics they are most influential on.
