Depending on your web marketing objectives, the way you measure the effectiveness of your social media marketing strategy will vary. Check out this post for a list of resources and services that can help you to measure the success of your initiatives and efforts in social media.

To track the effectiveness of your internet marketing strategies, one of the best tools to use is Google Analytics. The great thing about Google Analytics is that it is a free service that provides detailed insights into your web traffic and enables you to set up and track website conversion goals.

It is absolutely tragic to consider that one month after the BP Deepwater Horizon explosion, oil continues to spew into the Gulf of Mexico at an estimated 100,000 barrels a day. (As of today, May 22, 2010, an estimated 54 million gallons have leaked into the Gulf over the past 32 days. That is five times more gallons leaked than the Exxon Valdez spill in 1989 — and the worst part is that the leak happening right now has not yet been stopped.)
In this video, race car driver, environmental activist, …

When it comes to internet marketing, it’s important to think carefully about search engine optimization (SEO): the process of improving the visibility of your website via natural, organic search results. Afterall, you can produce a lot of really valuable content, but if does not show up in search results when people are looking for keywords associated with your content, then who is going to come to your site? Key factors to keep in mind when optimizing your content for search engines include: link popularity, anchor text, and the value of the incoming links.

I just watched this fascinating TED talk given by environmental icon, Stewart Brand. The thoughts he shares on urbanization, nuclear energy, and geo-engineering are provocative. I highly recommend listening to this talk, as well as checking out Brand’s most recently published book, Whole Earth Discipline. My notes from Brand’s talk are summarized in this post.